During the 60s, while rock and roll was growing, many manufacturers of various backgrounds tried to break into the mirrored growing world of guitars. Their youthful attitude, high demand and simplicity in design made guitar manufacturing seem like a cakewalk. Not many of them, however, achieved the success that Fender did.
Whether it's the unique, crisp and electrifying sound they make or how smooth and luscious they feel in your grasp, there's no denying the legend that Fender Guitars are made of. Reliable strength, bright tone and attractive bodies are not all Fender has to offer, of course. Fender has a deep history in the music industry and will likely continue on for many long years. From hard rock to metal, jazz, thrash, punk and Reggae, Fender's got you covered.
Leonidas Fender
In 1938, a man named Leonidas Fender, spent most of his time as an electronics technician repairing radio equipment and PAs. His passion for instruments began at a young age so it has been no wonder to the public that Leo, as his friends call him, owned his own business so young and ventured into guitar manufacturing in the 1940s. This was after a brief stint with business partner Clayton Orr Kauffman, which produced the Hawaiian Steel Lap Guitar. This particular guitar was the first mass produced solid-body electric and gave Leo a taste of what his future could look like.
On his own and finally using the Fender name, Leo created a line of amps, the first of which was released in 1948 and called the Tweed Amp because of its hideous tweed fabric covering, though it's official name was The Champ. The effective piece of equipment was an instant hit for home-based players in need of standard equipment for learning and jamming. This, I believe, was a direct boost to the rock-and-roll-at-home era which has never ended.
The Fender Standard
There is little argument that Leonidas Fender had a direct affect on America's participation in the Rock and Roll movement of the sixties. Fender has made some of the most well known, best selling guitars on the market and knowing what's what in the world of Fender can make all the difference in play quality.
The American Standard Stratocaster
This baby is an American Classic even today! Hand rolled fingerboard edges, Alnico V pickups and staggered tuners are the basics but the more modern Strats also have the new bent-steel saddles in the bridge, a copper-style block for better resonance and the best finish yet to date!
The American Deluxe Stratocaster
This guitar is made of dreams with 22 Medium Jumbo Frets, a Fender DH1 Humbucking pickup, Samarium Cobalt Noiseless Strat pickup for the mid section and another Samarium Noiseless for the neck. This gorgeous guitar is also equipped with standard controls, a master volume with switch and two tone controls and pickup switching. And don't forget the Whammy Bar.
Special Edition Fenders
Besides the two Strats, Special Edition Fenders are also a great pick. From the Aerodyne Classic Strat equipped with a more modern body shape to the Jaguar HH which features Dragster Humbucker pickups and signature Jaguar controls, you're sure to find spectacular features that will wow you in the Special Edition Section.
Who Loves Their Fender to The End
Throughout the many years that Fender has been producing excellent guitars, amps and accessories, they have collected themselves a long list of supporters, fans and clients. Going all the way back to Jimi Hendrix and Eric Clapton and all the way forward to Sheryl Crow, Billy Joel Armstrong of GreenDay and Avril Lavigne, everyone loves their Fender.
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